Posts made in March, 2010

[me] & goji Featured on Oprah.com

Posted by on Mar 31, 2010 in Client News, Media Coverage | 0 comments

InSITE’s favorite custom cereal company, and Fall 2009 client alum, [me] & goji was recently featured on Oprah.com as one of their Favorite New Foods from Around the Web.

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Advice from the Closing of TableXChange

Posted by on Mar 31, 2010 in Client News, Startup Advice | 0 comments

I recently interviewed Will Geronimo, one of the co-founders of TableXChange, a Spring 2008 InSITE company. TableXChange.com served as the first and only online marketplace to buy and sell reservations to the hottest restaurants in New York City, San Francisco, and The Hamptons. As the economy worsened, however, even the best restaurants in these areas, which once boasted 30+ day waiting lists, began to have empty tables and the niche filled by ancillary services like TableXChange was no longer necessary. Here are some highlights from my interview with Will: OH: Tell me about how and why...

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InSITE Celebrates 10th Anniversary

Posted by on Mar 30, 2010 in Fellow News, InSITE Announcements, InSITE Events | 0 comments

The resurgence of the New York technology entrepreneurship and start-up activity coincides with the 10th Anniversary of InSITE. The recent wave of innovation and the influx of talent from around the world serve to illustrate what InSITE has known since its inception – New York is the best city in the world to start a business. InSITE is proud to have been an integral part of this community for the past decade. On Tuesday, April 13th, InSITE (Investments from Student Interaction with Technology and Entrepreneurs) is celebrating its 10th Anniversary, hosting its current Fellows and...

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Slicing the Pie: On Splitting Founders’ Equity

Posted by on Mar 30, 2010 in Startup Advice | 0 comments

When it comes to slicing the pie of equity among a start-up’s founders, the initial reaction is often to give each founder an equal split. In fact, Harvard professor Noah Wasserman’s research found that these sorts of 50/50 splits take place nearly, well, 50% of the time when multiple founders are dividing equity. The problem is that these even divisions are almost never correct in rewarding the different founders in proportion to their past and expected future contributions to the company. In considering these contributions, many factors come into play, from conceiving the...

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Register Now for the InSITE Spring 2010 Final Pitch Event

Posted by on Mar 29, 2010 in InSITE Events, Pitch Event | 0 comments

Register now for the Spring 2010 Final Pitch Event Friday, April 9, 2010 8:30 am – 11:00 am Click here to RSVP InSITE Overview InSITE (Investments from Student Interaction with Technology and Entrepreneurs) brings together the best and brightest students from Columbia and NYU’s Business and Law schools to support New York-area entrepreneurs to develop their businesses and support their pursuit of private equity, venture capital, or angel investments. Since 2000, InSITE Companies have raised more than $160M in venture funding. Event Includes Presentations from five...

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